Since 2009 Fringe Digital Marketing has been a leader in Vancouver, Washington and Portland, Oregon in website development, search engine optimization, and social media management. We have worked with some large companies, but our focus has always been on the small business with just a few employees. The growth potential for these businesses has never been more real. Small businesses can leverage the internet to look bigger than they really are, and compete on a local, regional, or national level. We love the success stories we have helped our clients achieve over the years, and can’t think of a better way to spend a work day. Our philosophy is that we grow when our customers grow.
At Fringe we are dedicated to the community. If the local businesses in the community grow, so do we. In 2014, Fringe was awarded the Startup Company to Watch award from the Greater Vancouver Chamber of Commerce, and we couldn’t be happier.
You can often find us around town attending networking events, fundraisers, and working with local charities. We believe in giver’s gain, and have found that some of our best work has come from the non-profits we have worked with. We sponsor several charity events, and donate services for charity auctions throughout the year.
Fringe started as a creative agency specializing in helping companies stand out from their competition with well built, eye-catching websites that reflect the unique character of the company. Being a custom website builder, we start our designs with a conversation with our clients, and if possible, an on-site visit to meet the staff and get a feel for the business. We take everything we learn back to our studio where we craft a custom website that has the user experience in mind.
As smartphones and tablets are becoming the norm for quick searches on the internet today, it is imperative to make sure your website delivers the right message no matter what device your visitor is viewing it on. Since 2014, Fringe has made it a standard to build all websites to be mobile responsive (i.e. adapt dynamically to any device). As of April 21st of 2015, Google now uses the responsiveness of a website as a ranking factor. To see if your website is responsive, Google has set up a Mobile Friendly Test Tool.
As we say here in the office, “What good is a great website, if no one ever sees it?”. It is one thing to have a great looking, functional website, but if your customers cannot find you, you are not getting a return on that investment. Search Engine Optimization is the art of making your business the obvious choice where people are actually looking for you online.
Google ranks websites based on two main factors; authority and relevance. In order to show up at the top of the search engines, you need to have both. When building your digital marketing campaign, we understand there is no one-size-fits-all. For many service businesses, the area they serve is regional, and local search and Google Maps optimization is key to success. For business that sell a product and want to expand their reach, Fringe specializes in Amazon Optimization and Management.
We will not work with your competitors.
We will never optimize two companies for the same keywords. Once you are working with us, you lock out your competition and we focus all of our expertise and experience on you.
Social media is redefining the way the world communicates. Today we can see what people are interested in and talking about. People get their daily news from social media. It is an outlet that allows us to connect and engage in a way that has not been possible before. Social media allows business to show their human side and build trust with their audience. This increases customer loyalty and organic referrals.
Businesses that sell to other businesses and to consumers use social media to build their brand and establish a following that can be re-marketed to. When a business launches a new product or service, or simply wants to get their finger on the pulse of what their customers want, social media is invaluable. At Fringe we have helped companies increase their revenue by 240% by leveraging social media with a strong call to action and fun incentives.